For years now, more and more retail stores are offering wireless Internet access to their customers. Companies such as Optimum provide larger Wi-Fi outdoor access at places such as train stations, supermarket locations, etc. With all of these various places to get a wireless signal on your mobile device, why do we still refer to finding such locations as “going to Starbucks for wireless”? It’s funny to think back to them being one of the first retail chain stores to provide such a service, and probably because of so, we still refer to that type of commodity as “going to Starbucks”!